TrustRadius captures 1st party intent data from buyers researching specific products and categories on our site. 

As visitors view pages (products, comparisons, pricing) and engage with features and content on our site, those activities result in intent signals. We are constantly evolving our product for buyers, which leads to new opportunities to capture meaningful intent signals about that buyer engagement. 


We capture intent data from buyers interacting with specific products and categories - these buyers are mid to bottom funnel. Depending on your package, you will have access to intent signals about your products, your competitors’ products, and your categories. Talk to your CSM to learn more about the intent data included in your subscription. 


Intent activities currently offered by TrustRadius include:

Activity Label
Activity Type
Activity Description
Definition
Product ListingView

Viewed the [PRODUCT NAME] product listing

When a buyer views a product listing page.

ComparisonView

Viewed a comparison of [PRODUCT NAME] vs [PRODUCT NAME]

When a buyer views a product comparison page. A comparison event can contain one, two, or three products.
ReviewView

Viewed a review for [PRODUCT NAME]

When a buyer views a specific review page for a product.

Product PricingView

Viewed pricing information for [PRODUCT NAME]

When a buyer views the “Pricing” page for a product.

Competitors
ViewViewed [PRODUCT NAME] Competitors and Alternatives
When a buyer views the “Alternatives” (Competitors) page.
Category
ViewViewed the [CATEGORY NAME] category
When a buyer views a category page.
Product Pricing
Click

Clicked on Pricing on the [PRODUCT NAME] product listing

When a buyer clicks the “Pricing” navigation on a product listing.

Comparisons
Click

Clicked on Comparisons on the [PRODUCT NAME] product listing

When a buyer clicks the “Comparisons” navigation on a product listing.

Product Overview
Click
Clicked on Product Overview on the [PRODUCT NAME] product listing
When a buyer clicks the “Product Overview” navigation on a product listing.
Product Reviews
Click
Clicked on Reviews on the [PRODUCT NAME] product listing
When a buyer clicks the “Reviews” navigation on a product listing.
Product Paid CTAClick
Clicked a paid CTA backlink for [PRODUCT NAME]When a buyer clicks on a paid CTA for a product to navigate to the vendor’s website.
Product Pricing LinkClick
Clicked a paid pricing backlink for [PRODUCT NAME]When a buyer clicks on a pricing link for a product to navigate to the vendor’s website.
Product DetailsClick
Clicked on Product Details on the [PRODUCT NAME] product listingWhen a buyer clicks the “Product Details” navigation on a product listing.
Features ScorecardClick
Clicked on Features Scorecard on the [PRODUCT NAME] product listingWhen a buyer clicks the “Features Scorecard” navigation on a product listing.
ReviewShare

Shared a product review about [PRODUCT NAME]

When a buyer clicks the “Share” icon to share a specific product review.

Product ListingSave

Saved [PRODUCT NAME] to their saved products list

When a buyer saves a product to their saved products list.