TrustRadius can automatically route intent driven leads to your Pardot instance. To do this, you will need to create a form handler in Pardot and provide TrustRadius with the endpoint URL and form field mappings.
- In Pardot, create a form handler (Marketing > Forms > Form Handlers). The fields in the form handler should match the fields in the landing page that is being used for your leads campaign.
- Once you’ve created the form handler, please provide the endpoint URL and a screenshot of the Form Field Mappings (example below) to your TrustRadius lead (You can find both on the Summary page of the form handler).
- TrustRadius will then set up a webhook to deliver leads to your Pardot instance. We will send a test lead to confirm that everything is working as expected.