TrustRadius offers all vendors the ability to generate reviews for their products, whether they are a customer of TrustRadius or not. 

1. To get started, log into the Vendor Portal.

2. In the left navigation under the "Reviews" menu, click on "Review Generation". 

3. On the "Review Generation" page you will find information about the benefits of driving reviews, links to resources for review generation strategies, and non-incentivized links vendors can use to drive customers to write reviews for each product. 

If you are a TrustRadius customer and review management is included in your subscription package, you have access to custom incentivized and trackable links. To request a link, contact your CSM or with the following information:

  • Incentive amount: the recommended minimum is $25

  • Gift card type: Amazon or Visa (reviewers will have multiple options when redeeming the incentive including donating to a charity)

  • Campaign Date Range: the start and end dates for when the link will be active (one year or less)

  • Sourcing tactic / medium: email, web (embedded CTAs like a blog or product login page), event

  • Campaign ID: this will be displayed in the short link (examples: newsletter-may, csm-outreach, summit2022). Later on, this ID will be used to report on which of your efforts are driving reviews. 

In addition to using these links in email campaigns, we also recommend including embedded CTAs where your clients live. This tactic tends to generate a constant stream of fresh review content. These asks can be incorporated into many different channels, including:

  • Customer newsletters

  • Blogs

  • Product login page

  • Community posts

  • Post support ticket follow ups

Contact your CSM or for more information and tips, including templates and badges!