Do you want to differentiate your product on TrustRadius and create a customer-sourced narrative around your unique selling propositions?  


Custom questions allow you to prompt your customers to speak on specific, important and focused topics for your product. Simply select the topic and draft your question for approval by our research team. Questions based on those that have elicited great responses in the past (ex. from case study interviews or c-sat surveys) are a great place to start!


Questions can replace an existing question, or add no more than 1-2 questions to the entire questionnaire. 



Custom Question Characteristics

  • Neutral and Non-Leading
  • Short and To-the-Point
  • Clearly Stated
    • Framing Statement
    • Question Prompt
  • Probe Specific Topic Deeper
    • Address common buyer objections
    • Validate key marketing claims
  • Consider Context
  • Avoid Repeating Topics


Vendor Examples

AlienVault

“When compared to other security technology that you use or have used, how effective is AlienVault Unified Security Management and integrated threat intelligence in helping you detect real security threats in your environment? Please be as specific as possible in your answer.”


“Products like AlienVault Unified Security Management are designed to reduce the amount of work you need to do in order to detect security threats. Describe whether or not your organization has achieved this benefit and how?”


Mattersight

“Products like Mattersight are designed to increase visibility into the performance of Customer Service Reps. Describe whether or not your organization has achieved this benefit and how so.”


“Describe the impact Mattersight has had on your organization's ability to train agents.”


EnterpriseIQ

“Industry-specific, all-in-one ERP systems like EnterpriseIQ are designed to reduce system integration challenges and increase visibility into operational performance. Describe whether or not your organization has achieved this benefit and how?”




**This is a premium feature. Please visit our demo page to book a conversation with our team to learn more