Once you have set up your TrustRadius integration in 6sense (see: How to configure the 6sense/TrustRadius Integration) you are ready to get started building Segments. 



  • Go to Segments in the 6sense platform.
  • Click Create > Create Segment.


  • In the "Using Filters" section, click Create.


  • In the Add Filters menu, click Intent. Scroll down to the TrustRadius filters. There are 3 TrustRadius intent filters available.


Select a TrustRadius Intent filter to begin creating your segment:

  • TrustRadius Category Intent filter:
    • If you have purchased Category intent data from TrustRadius, this filter will be active. Note, if you have not purchased Category intent, this filter will be visible but will be disabled.
    • This filter enables you to build a segment of accounts that are showing intent for a specific category and all of the products within that category. 
    • Once this filter is selected, you will be able to select Category names within the filter to begin building your segment (i.e. Corporate Performance Management, Marketing Automation, etc).



  • TrustRadius Product Intent filter:
    • If you have purchased Category intent or Product intent data from TrustRadius, this filter will be active. 
    • This filter enables you to build a segment of accounts showing intent for a specific product on TrustRadius. This could be your licensed product, or could be other products included in your intent data set (i.e. if you have Category intent, you could isolate specific competitor products using this TrustRadius Product Intent filter). 
    • Once this filter is selected, you will be able to select Product names within the filter to begin building your segment (i.e. Zoom, Salesforce, etc).



  • TrustRadius Product Comparison Intent filter:
    • If you have purchased Category intent or Product intent data, this filter will be active. 
    • This filter enables you to build a segment of accounts that have compared your product to another product on TrustRadius. 
    • Once this filter is selected, you will be able to select Product names within the filter to begin building your segment (i.e. Zoom, Salesforce, etc).



  • You can combine TrustRadius Intent filters with other segmentation filters to refine your account list. For example, you could add Industry, Employee Range, and/or Country filters to target your ICP. 
  • Click the Save as Segment button in the upper right corner to name and save your segment. 
  • Your segment will update dynamically on a daily basis. New accounts showing intent on TrustRadius will be added to the segment automatically. Based on the time filters applied, accounts which last showed intent prior to the defined date range will age out and be removed from the segment automatically.