Segments created through TrustRadius are available as “Matched Audiences” in LinkedIn. 

  1. Once you have created a Segment (see: How to create Segments for LinkedIn Matched Audiences), go to LinkedIn Campaign Manager.
  2. Sign into your LinkedIn account. Click on your Ad account.
  3. From the menu bar, click Plan > Audiences. Click the "Matched" tab.

  4. Matched Audiences created through TrustRadius will be displayed with the text “Third Party: TrustRadius”
  5. Matched Audiences can be used to create Campaigns and Campaign Groups in LinkedIn Campaign Manager. For more information, click here.