Segments created through TrustRadius are available as “Matched Audiences” in LinkedIn.
- Once you have created a Segment (see: How to create Segments for LinkedIn Matched Audiences), go to LinkedIn Campaign Manager.
- Sign into your LinkedIn account. Click on your Ad account.
- From the menu bar, click Plan > Audiences. Click the "Matched" tab.
- Matched Audiences created through TrustRadius will be displayed with the text “Third Party: TrustRadius”
- Matched Audiences can be used to create Campaigns and Campaign Groups in LinkedIn Campaign Manager. For more information, click here.