TrustRadius records a number of different activities taken by visitors to our site. As visitors view new pages and engage with features and content on our site, those activities result in intent signals. We are constantly evolving our product for buyers, which leads to new opportunities to capture meaningful intent signals about that buyer engagement.
We capture intent data about buyers interacting with both products and categories. Depending on your package, you will have access to intent signals about your products, your competitors’ products, and your categories. Talk to your CSM to learn more about the intent data included in your subscription.
We capture intent signals about specific products - these buyers are mid to bottom funnel and are researching specific solutions:
| Activity Label | Activity Description | Definition |
| Product Listing | Viewed the [PRODUCT NAME] product listing Saved [PRODUCT NAME] to their saved products list | When a buyer views a product listing page. When a buyer saves a product to their saved products list. |
| Comparison | Clicked on Comparisons on the [PRODUCT NAME] product listing Viewed a comparison of [PRODUCT NAME] vs [PRODUCT NAME] | When a buyer clicks the “Comparisons” navigation on a product listing. When a buyer views a product comparison page. A comparison event can contain one, two, or three products. |
| Product Reviews | Clicked on Reviews on the [PRODUCT NAME] product listing | When a buyer clicks the “Reviews” navigation on a product listing. |
| Review | Viewed a review for [PRODUCT NAME] Shared a product review about [PRODUCT NAME] | When a buyer views a specific review page for a product. When a buyer clicks the “Share” icon to share a specific product review. |
| Product Pricing | Viewed pricing information for [PRODUCT NAME] Clicked on Pricing on the [PRODUCT NAME] product listing | When a buyer views the “Pricing” page for a product. When a buyer clicks the “Pricing” navigation on a product listing. |
| Product Paid CTA | Clicked a paid CTA backlink for [PRODUCT NAME] | When a buyer clicks on a paid CTA for a product to navigate to the vendor’s website. |
| Product Pricing Link | Clicked a paid pricing backlink for [PRODUCT NAME] | When a buyer clicks on a pricing link for a product to navigate to the vendor’s website. |
| Product Details | Clicked on Product Details on the [PRODUCT NAME] product listing | When a buyer clicks the “Product Details” navigation on a product listing. |
| Product FAQs | Clicked on FAQs on the [PRODUCT NAME] product listing | When a buyer clicks the “FAQs” navigation on a product listing. |
| Features Scorecard | Clicked on Features Scorecard on the [PRODUCT NAME] product listing | When a buyer clicks the “Features Scorecard” navigation on a product listing. |
| Competitors | Viewed [PRODUCT NAME] Competitors and Alternatives | When a buyer views the “Alternatives” (Competitors) page. |
We also capture intent signals about categories - these are buyers that are more top of funnel who are learning about a software category and are looking at all of the different products available within a given category:
| Activity Label | Activity Description | Definition |
| Category | Viewed the [CATEGORY NAME] category | When a buyer views a category page. |
| Category Top Rated | Viewed [CATEGORY NAME] Top Rated | When a buyer views the “Top Rated” page for a category. |
| Category Products | Viewed [CATEGORY NAME] Products | When a buyer views the “Products” page for a category. |
| Category FAQ | Viewed FAQs for the [CATEGORY NAME] category | When a buyer views the “FAQ” page for a category. |