TrustRadius captures 1st party intent data from buyers researching specific products and categories on our site.
As visitors view pages (products, comparisons, pricing) and engage with features and content on our site, those activities result in intent signals. We are constantly evolving our product for buyers, which leads to new opportunities to capture meaningful intent signals about that buyer engagement.
We capture intent data from buyers interacting with specific products and categories - these buyers are mid to bottom funnel. Depending on your package, you will have access to intent signals about your products, your competitors’ products, and your categories. Talk to your CSM to learn more about the intent data included in your subscription.
Intent activities currently offered by TrustRadius include:
Activity Label | Activity Type | Activity Description | Definition |
| Product Listing | View | Viewed the [PRODUCT NAME] product listing | When a buyer views a product listing page. |
| Comparison | View | Viewed a comparison of [PRODUCT NAME] vs [PRODUCT NAME] | When a buyer views a product comparison page. A comparison event can contain one, two, or three products. |
| Review | View | Viewed a review for [PRODUCT NAME] | When a buyer views a specific review page for a product. |
| Product Pricing | View | Viewed pricing information for [PRODUCT NAME] Clicked on Pricing on the [PRODUCT NAME] product listing | When a buyer views the “Pricing” page for a product. When a buyer clicks the “Pricing” navigation on a product listing. |
| Competitors | View | Viewed [PRODUCT NAME] Competitors and Alternatives | When a buyer views the “Alternatives” (Competitors) page. |
| Category | View | Viewed the [CATEGORY NAME] category | When a buyer views a category page. |
| Comparisons | Click | Clicked on Comparisons on the [PRODUCT NAME] product listing | When a buyer clicks the “Comparisons” navigation on a product listing. |
| Product Reviews | Click | Clicked on Reviews on the [PRODUCT NAME] product listing | When a buyer clicks the “Reviews” navigation on a product listing. |
| Product Paid CTA | Click | Clicked a paid CTA backlink for [PRODUCT NAME] | When a buyer clicks on a paid CTA for a product to navigate to the vendor’s website. |
| Product Pricing Link | Click | Clicked a paid pricing backlink for [PRODUCT NAME] | When a buyer clicks on a pricing link for a product to navigate to the vendor’s website. |
| Product Details | Click | Clicked on Product Details on the [PRODUCT NAME] product listing | When a buyer clicks the “Product Details” navigation on a product listing. |
| Features Scorecard | Click | Clicked on Features Scorecard on the [PRODUCT NAME] product listing | When a buyer clicks the “Features Scorecard” navigation on a product listing. |
| Review | Share | Shared a product review about [PRODUCT NAME] | When a buyer clicks the “Share” icon to share a specific product review. |
| Product Listing | Save | Saved [PRODUCT NAME] to their saved products list | When a buyer saves a product to their saved products list. |