TrustRadius provides buyers with comprehensive, reliable insights to make informed purchasing decisions. We have launched an integration with Vendr, a SaaS buying platform, to further enhance pricing visibility across the B2B software marketplace.
Why Pricing Transparency Matters
Pricing is one of the most critical factors for software buyers during their software evaluation process. Accessing up-to-date pricing information and understanding what others pay remains a major challenge, especially if you want answers before talking to a sales rep. By integrating TrustRadius’ trusted review platform with Vendr’s real-world pricing intelligence, software vendors can now provide more accurate and contextual pricing insights, building trust with potential buyers. Buyers leverage pricing data differently throughout their journey:
Early-stage buyers use ballpark pricing to get preliminary budget approval and determine if it even makes sense for them to make a purchase at all.
Later-stage buyers look for detailed pricing insights to support negotiation and budgeting. Most buyers select the option that meets their needs for the best price.
How the Integration Works
This integration is free of charge to vendors and enables TrustRadius to display street pricing, aka what buyers actually pay, and to-the-penny quotes that are informed by real negotiation data directly onto TrustRadius product profiles.
Street Pricing: Aggregated data from actual transactions, showing what companies have paid for SaaS products.
To-the-Penny Quotes: Detailed pricing information from verified buyers, offering transparency into real-world software costs.
TrustRadius’s integration with Vendr gives another way for vendors to connect with a highly qualified audience, showcase competitive pricing, and ultimately impact sales conversions.
While some vendors may have initial hesitations, embracing transparency offers several key advantages, including more leads, faster sales cycles, and improved trust. Our research shows that buyers engage more when they have visibility into pricing. Additionally, transparent pricing reduces friction and speeds up negotiations, and vendors who provide clear pricing are seen as more credible and buyer-friendly.
Addressing Vendor Concerns
We understand that pricing transparency can raise questions for software vendors.
If your pricing information is incorrect or belongs to a different product, please contact our helpdesk at support@trustradius.com. You cannot update this information from within the TrustRadius vendor portal.
As a policy, TrustRadius and Vendor will not remove pricing data upon request. Our mission is to bring accurate, transparent pricing to SaaS buyers, and maintaining that integrity is a core principle for us. If you have any additional concerns, please contact support@vendr.com.
This integration is free of charge to vendors. If you want to add this integration to your product page, please contact vendors@trustradius.com for the next steps.
How to Get Started
We encourage software vendors to leverage this integration to enhance their presence on TrustRadius. By embracing transparency, vendors can attract more qualified buyers, improve conversion rates, and gain a competitive edge in the market.
If you have any questions or need to update pricing information, please contact our team at support@trustradius.com. We’re happy to coordinate and ensure that your pricing reflects the most accurate and up-to-date information available to the buyers.