TrustRadius reviewers come to us from a variety of sources including independent invitations by TrustRadius and invitations by TrustRadius on behalf of the vendor – this means the vendor enlisted TrustRadius to invite their customers to write reviews (as part of our vendor offerings). You can read more about the different review sources here.
On a TrustRadius-managed vendor campaign, we typically run a 3-touch email campaign with the first email going out on a Tuesday, the second on Friday, and the third on the following Friday. The gift card incentive offered for a published review in the first two emails is $25 and the third is $50.
If review management is included in your subscription package, TrustRadius would need the following information from you in order to run your campaign:
A CSV with the contacts’ first names and emails uploaded to your Box folder by Wednesday, 5pm CST (before the Tuesday you would like to begin the campaign).
Context on how you sourced your list. We want to have a representative sample of your customers and discourage cherry-picking reviewers. Random samples create more trust and actually have a more positive impact on your trScore. You can find more information on scoring here: https://www.trustradius.com/static/about-trustradius-scoring
Once these resources are ready, reach out to your CSM or email@example.com to get your campaign scheduled!