When buyers visit TrustRadius and research your products, your competitors, and your categories, their activity results in valuable downstream intent data that can be leveraged by sales, marketing, and customer success teams.
TrustRadius uses technology to resolve the company that a visitor to our site is from. All intent data we provide is at the company level, for example “Someone from Acme Corporation compared your product vs. your competitor’s product.” TrustRadius does not record or share any personally identifiable information (PII) in our intent data.
As that resolved visitor conducts their research by viewing new pages, clicking on content, sharing and saving content, TrustRadius records those activities as intent signals. Next, you can learn more about the types of intent activities we capture.