TABLE OF CONTENTS


TrustRadius + Snowflake Overview

TrustRadius downstream intent data is available in the Snowflake Data Marketplace. In order to improve data access for TrustRadius customers, Snowflake users can now easily access and query intent data from TrustRadius. Intent datasets are updated on a daily basis, eliminating an ongoing need for your teams to manually access or download data. For marketing teams, sales teams, and data scientists, this means reliable, consistent access to the data they need, while reducing effort and saving time from their teams. Learn more on the TrustRadius Intent Data listing.

What Is Available

  • TrustRadius customers who have purchased intent for their categories and products are able to access this data directly in Snowflake. 
  • A data sample is available on TrustRadius listing on the Snowflake Marketplace.
  • Not yet a TrustRadius customer? Trials are available - check out the listing to learn more.


Key Benefits

  • Seamless Integration: No manual data uploads - new data is natively accessible in Snowflake on a daily basis.
  • Security & Compliance: Restricted access via Snowflake's private listing ensures only your authorized accounts see the data. 
  • Immediate Insights: Start extracting actionable buyer signals with the tools you already use.



How to Get Started

The process is straightforward for current TrustRadius customers:

  1. Notify your TrustRadius Customer Success Manager that you would like to access your intent data via Snowflake. 
  2. Provide your Snowflake consumer accounts (names and IDs) to your CSM.
  3. TrustRadius will provision your accounts with access to a private Snowflake Marketplace listing containing your licensed intent data. 
  4. Once the listing is configured and your accounts have access, log in to Snowflake to accept the data share and access your intent data with your designated accounts. 
  5. Start leveraging the data using your standard Snowflake integrations and analytics tools. 


TrustRadius + Snowflake Use Cases

Personalization and Targeting

  • Sales Intelligence: TrustRadius’ rich intent signals are refreshed daily and provide detailed insights into buyer activities taken on TrustRadius, including (but not limited to) who has viewed your pricing, looked at your reviews, researched your competitors, and more. See the full TrustRadius intent glossary here. 

  • Marketing Campaign Optimization: With TrustRadius intent data, you can level-up your demand and lead generation efforts by better targeting buyers with personalized marketing campaigns. Using Snowflake’s data-sharing and data exchange features, you can leverage real-time customer signals from your CRM and third-party intent data providers to create precise customer segments for campaign optimization.

Analytics & Insights

  • Behavioral Analysis: Track how potential customers engage with your products and/or category on TrustRadius. TrustRadius’ granular intent signals provide specifics on how accounts are researching you and what information they’re interested in– you’ll know if they’re looking at your pricing, comparing you with competitors, and more. 

  • Customer Segmentation: Combine your TrustRadius intent data with your CRM data to segment customers based on their likelihood to purchase, expand, or churn.  

  • Trend Analysis: Better understand potential and existing customers based on activities taken on TrustRadius to identify trends over time.

Data Transformation & Enrichment

  • SQL Processing: You can write SQL queries to transform raw intent data into useful business insights. Snowflake’s SQL engine can filter, aggregate, and join intent data with other data sources (CRM, sales data, web analytics) to provide enriched customer profiles.

  • Data Cleansing: Using Snowflake’s Snowpark (for Python/Scala development), you can write custom scripts to preprocess or transform intent data for better accuracy in downstream analytics.

  • Data Enrichment: Augment and enhance your existing data set with high-value activities taken by buyers on TrustRadius. 

Predictive Analytics

  • Machine Learning Integration: Snowflake can integrate with machine learning platforms to build predictive models. TrustRadius intent data can be used in predictive models to forecast future customer behaviors (e.g., purchase likelihood). 

  • Lead Scoring: TrustRadius intent data helps identify which leads are likely to convert into customers. You can build scoring algorithms in Snowflake or in external machine learning environments and join the results back into your data for actionable insights.

Visualization and Reporting

BI Integration: You can leverage Snowflake to integrate your TrustRadius intent data with BI tools like Tableau, Looker, and Power BI. You can create real-time dashboards to visualize trends and buyer behavior patterns based on intent data. For instance, you can track how visitors' activities on TrustRadius correlate with their likelihood to purchase or engage. 



About Snowflake

Snowflake offers the scalability, flexibility, and processing power necessary to collect, store, and analyze intent data. By leveraging Snowflake's features like data sharing, streams, and integration with machine learning and BI tools, vendors can extract actionable insights from intent data and use them for personalized marketing, predictive modeling, and data-driven decision-making.


Still have questions? Reach out to support@trustradius.com or book a demo with us today!