You can leverage ZoomInfo to find decision maker contacts at accounts that are researching your product(s) and/or categories on TrustRadius.


Prerequisites


  1. Log into ZoomInfo.
  2. In SalesOS, click Advanced Search. (If you are not in SalesOS, click the grid icon in the top right corner and click SalesOS.) 
  3. In the Filters sidebar, scroll down to “Sales Signals”. Click TrustRadius Buyer Intent. (If you do not see TrustRadius Buyer Intent, follow the steps in this article to pin TrustRadius filters to your ZoomInfo search.)

  4. Define your filter criteria. (Click herefor instructions on how to set up your filters to view only accounts that are researching your products, competitors, or categories on TrustRadius):
    1. Activity Date Range - Refine your results to only show accounts that conducted research on TrustRadius within a given date range.
    2. Product Name - Products that visitors on TrustRadius are researching, including both your products AND competitor products.
    3. Product Category - Categories that appear in your TrustRadius intent data. Filtering by a Category includes 1) all accounts researching any products in the category and 2) accounts researching the category itself. 
    4. Visitor Action - The specific activity that a visitor engaged in when researching a product or category. We recommend first selecting all Actions to maximize your results; you can narrow filters for Actions to see specific actions/pages engaged with by Accounts. 
    5. Content - This is the specific type of content that a visitor engaged with. Content types are listed in descending order based on typical visitor traffic volume. For more information on Content types, please see our intent data glossary. 
    6. Visitor Location - Refine your results to only show accounts within a given geographical location.
  5. If you’d like, you can further refine your search results by overlaying additional ZoomInfo filters on top of your TrustRadius Buyer Intent filters. For example, you can narrow your results by Job Title, Industry, Revenue, Employee Count, and more.
  6. Once you’ve defined your filters, the right pane will automatically update and show results matching your search criteria. Contacts can be found in the “Contacts” tab.

    Please note that the contacts shown in this tab are not necessarily the actual people who conducted research on TrustRadius. Rather, they are decision maker contacts from ZoomInfo’s database that are being recommended based on the accounts researching you on TrustRadius.

    Once you have a Contact list, you can take any of the following next steps:
    1. Export - You can export your list and upload it to a CRM platform for actioning.
    2. Save and Subscribe - You can save your search and receive alert notifications whenever new Contacts meeting your search criteria are available.
    3. Tag - You can tag your results with a “TrustRadius” tag so you can track which accounts are showing intent on TrustRadius.
    4. Workflows - You can set up Workflows to trigger specific actions when a Saved Search has been updated. To do this, after creating a Saved Search, click Create Workflow. 
      • You can customize your workflow to execute actions based on specific trigger criteria. For example, in the workflow shown below, when a new B2B company with a revenue of >$5mil is added to the Saved Search titled “ACME Cloud Comparisons - 30 days,” ZoomInfo will automatically discover up to 20 C-level contacts from those companies and export them to a CSV file. If you’ve integrated your CRM system with ZoomInfo, you can also set up actions to export new contacts to your CRM, add them to a campaign, and more.

        Once you’ve set up your Workflow, be sure to toggle it ON. Click here to learn more about ZoomInfo workflows.